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SAMPLE PRESS RELEASE Children Invited to Vacation Bible School at First Baptist Church of Our Town FOR RELEASE: May 19, 2008 though May 30, 2008 FROM: First Baptist Church of Our Town, Street Address,
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an extremely viable way to get exposure for your business is to get news coverage from the media Im going to show you how to create a great press release but its notice you a grand opening a new product a record-setting sales year a new location or a special event are all good reasons to contact the media and send them a press release its important for any business owner to know how to write one that not only gets noticed but actually turns into news coverage here are the things you need to know in order to write a killer press release now to ensure readability your press release should follow this standard format it should be typed double-spaced and on white letterhead with a contact persons name title company address and phone number in the upper right hand corner the words for immediate release should go at the top of the page on the left margin in capital letters the headline usually in bold should be centered below that a subtitle can be included in italics that briefly elaborates on the headline your headline should be brief clear and a condensed version of the press releases key points it might be helpful to write down your headline at the end after the rest of the press release is written so that it clearly defines the overall point of the release the press release should be written as you want to appear in the news story some journalists simply dont have a time to research your companys story and may use what youve written or make small changes so whatever you want them to say needs to be clearly laid out in your press release now lets look at the body content the first paragraph should have the most important information start with the date and the city and which the press release originates the lead or the first sentence should grab the reader and say concisely what has happened the first two to three sentences should sum up the release and the rest of the paragraphs must elaborate on that the second and third paragraphs should have secondary information make sure you deal with the actual fact theyre events products services people targets goals plans projects etc its always a good idea to include quotes from people involved that give a human element to the release and are a great source of information your boilerplate is next this is the area where you say more on your company who are you what are your achievements and whats your mission this followed by your contact information gives more detail about the writer if your story is to be considered this is how the media will get in contact with you to find out more information make sure to include multimedia contact information such as your email address and your social media contact its also a good idea to include a link to an online copy of the same press release if possible lastly signal the end of the press release with three hash symbols Center these directly underneath the last line of the release this is the journalistic standard before sending make sure that your press release...